Differences between the user experience (UX) and user interface (UI)

BY: CARLOS FELICIANO-MISLA

There is only one chance to make a good first impression. The interaction of the user with a portal on the internet is just that first impression that virtually closes away a person from the site.

However, there are two very popular terms that are different in meaning but equal in importance when we are talking about the internet: the user experience (UX) and the user interface (UI).

The user experience is the way to ensure the productivity and usefulness of a tool based on the visits of the netizens to the portal. Through an analysis that includes the investigation and the contextualization of the company, it defines the plan for the users in the portal. Through testing with individuals and focus groups, it establishes if the user experience is successful on the page.

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On the other half, the user interface refers to the form and visual content of the website, the digital tool or the app that is developed. All decisions made in the area must respond to the needs of the company that is represented on the website. Good examples of this are navigation menus or lists.

Both concepts explore the cyber portal as an effective communication tool. To be successful with its development, it considers the experience and user interface. In short, a good combination will achieve a productive result that is reflected directly in the company.


At INVID, we value the user experience and user interface through tools that strengthen your visit to your corporate site. We established a plan with the steps to follow to implement changes that make more attractive and useful to your portal.

If you are looking for a memorable experience on the internet, you just found it!

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